From who to consult to what to ask, Adrienne Baker examines perception studies
Their yearly report card or annual physical is how many IR professionals see the investor perception study. Based on a poll of the investment community, these reports offer an independent health check of IR’s performance. ‘Perception studies help us get strategic guidance for our investor communications,’ sums up Mickey Foster, vice president of IR at Memphis-based FedEx.
FedEx has run an annual perception study since 2001 to measure its progress in a number of key areas
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