Best crisis management: What the Greater China and South East Asia judges are looking for
Beating off a tough crowd following the Covid-19 pandemic, China Telecom won the best crisis management category last year in Greater China, while Thailand’s Asia Aviation took home the trophy in South East Asia.
William Tsang, head of research, Chartwell Capital and judge for the IR Magazine Awards – Greater China 2021
'What I want to see is how the company is addressing issues directly and at the same time compare that with peers in the market. Also, who is its target audience when managing the crisis? The company can further elaborate on its own crisis management process and protocols. I want to know how the crisis has impacted the share price, too, as well as the benefits for shareholders and the outcome after the company has managed the crisis.
'From the submission point of view, I would expect this to be more like storytelling, with a timeline involved. I want to get a sense how efficient the company is in terms of identifying a crisis and its ability to address it.'
This year, the as-yet undecided judging panel will choose the best in IR from across eight categories at each event:
- Best annual report
- Best crisis management
- Best ESG materiality reporting
- Best investor event
- Best IR during a corporate transaction
- Best IR website
- Best use of multimedia for IR
- Rising star.