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Mar 31, 2005

Case Study: Total

An investigation of IR management at France's premium oil company

Soaring oil prices and unrest in Iraq marked 2004 as another year of economic uncertainty for many businesses. But one industry had a boom year: oil. Total, the world's fourth-largest oil and natural gas company, was hardly left out in the cold. Despite a strong euro, Total saw profits rise 39 percent in the third quarter of 2004 and a steady climb in its share price thanks to record crude prices. The firm even announced it would pay its first-ever interim dividend of €2.40 a share in

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