The beautiful people are making their presence felt in the world of share trading.
In this celebrity-soaked culture, an endorsement by a movie star or professional athlete can help bring a product free publicity, boost its market share, and endow it with a little caché. After all, marketers and product strategists find that many people take cues from celebrities on the proper choice of shoes and soda, hotels and batteries, cars and underwear. Whether it’s Bill Cosby pitching Jell-O or Jerry Seinfeld singing the praises of the American Express card, it seems to
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