Corporate snapshots: ASUSTeK Computer

Nov 30, 2010
<p>Interview with David Chang, CFO</p>

Over the last 12 months, London and Taiwan-listed ASUSTeK’s IR department has held between 200 and 250 investor meetings.

The company’s CFO, David Chang, says the firm prides itself on providing fair disclosures for the investor community, through which it seeks to build long-term credibility and value creation. ‘Company promotion is not our key focus,’ he explains.

As one of the fastest-growing companies in the IT industry, ASUSTeK is often faced with the difficulty of presenting a long-term strategy to its shareholders. The firm has had its fair share of ups and downs in recent years, and investor uncertainty has put pressure on its busy IR department.

Looking ahead, ASUSTeK’s IR strategy will seek to meet this challenge head-on by providing shareholders with a clear message regarding long-term developments, Chang states. The company will also seek to expand its global investor base, particularly in Japan, continental Europe and the Middle East, by launching a new series of local investor events.

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