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Jan 31, 2005

Crisis management at James Hardie

Proper crisis management has helped James Hardie begin to bounce back from its asbestos liability claims

‘Possibly the worst job in the market,’ is how one analyst describes the IR position at building products company James Hardie. How things change. Only 18 months ago, James Hardie was held up as an example of best practice, winning multiple awards for its IR and management of its public affairs function. Now its reputation is on life support and its share price has plummeted from a high of around A$8 ($6.08) in January 2004 to its current price around the A$5.50 mark. The cause? The company’s

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