Nestle
Nestlé recently announced the launch of a Fairtrade-certified coffee, called Partners’ Blend. This development follows a surge in sales of Fairtrade products, which consumers buy in the knowledge that a fair trade price has been paid to farmers in the developing world. A recent Mintel survey of consumer awareness stated that one in two adults can now correctly identify the Fairtrade logo, and four out of five people say the independent guarantee is important to them.Nestlé has
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