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Jun 30, 2002

How they do it at Aflac

Discovering how the insurance giant's IR program became a benchmark for companies across the board

In 2000, the Aflac duck waddled and quacked its way into the insurance company's advertising campaigns and raised the company's customer profile beyond all expectations. Ken Janke, senior vice president of investor relations at Aflac, doesn't duck for anyone. He has been skillfully fielding investors' questions for the company since 1985. This year Janke and his team were rewarded for their IR efforts at the Investor Relations Magazine US Awards. Aflac took the Grand Prix for best overall

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