The Brazilian multimedia company's trailblazing IR department
New species are always emerging from the Brazilian rainforests. But none, perhaps, is as anomalous as media giant Globopar's IR operation. The media holding company's fully- fledged IR mechanisms and its transparency standards reveal its figures as visibly as the costumes at the Rio Carnival, but they are all aimed at bondholders, since the company has no public equity holders. The Marinho family owns the financial holding company, Globo Comunicacoes e Participacoes, which has a full or majority
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