How one IRO's no-nonsense style helped ATI's IR rise from the ashes.
It was the spring of 2000 and the profit warning came out of the blue. Over the next two days, half the value of graphics chip designer ATI Technologies’ stock vanished. Over the next five years, the Canadian high-tech firm weathered an insider trading investigation that forced hefty penalties on senior managers, including the company’s IR director who, along with her husband, agreed to pay almost C$1.5 mn to settle charges.These were undoubtedly dark days for ATI investor relations.
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