How they do it at AT&T

Investor relations at AT&T is possibly the most daunting job in the profession. Luckily the company's vice president of investor relations, Connie Weaver, came prepared. Beginning at MCI, she moved to AT&T via Microsoft some six years ago with an IR philosophy shaped by experience in marketing, strategic planning and operations at McGraw Hill. Indeed, when she was targeted by the chairman of MCI for the IR job, she admits, 'I wasn't at all clear what IR was, so I called a friend and