You would think that investor relations for a company with almost 60 per cent of its shares held by one family would be, well, condensed
But Campbell Soup's IR man Leonard F Griehs finds that, like the product itself, investor relations is best consumed at more length. His can-do attitude to IR for the household name giant with $7 bn in annual sales is infectious.
I believe strongly in career IR,' says Len Griehs, IRO for Campbell Soup. 'I'm not interested in rotating through other management jobs.' He is manifestly someone who has thought deeply about how the profession works. With one assistant and a budget below $500,000,
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