The IR program at a dynamic Canadian small-cap
First, find your investors. That's the basic rule of IR for an IPO like that of Clearnet, the Canadian wireless company which went public late in 1994. At the time it had a little over 100 employees and $30 mn in assets devoted to the commercial dispatch business. But with heterodyned chutzpah it wanted over C$375 mn to start building a retail wireless network.
Bob McFarlane, the CFO, took it personally – and still does after five years. The IPO gave him an acute insight into the care
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