Going beyond the noise to find a low-rev but high-horsepower program
In 1986 Harley-Davidson was stuck in the mud. By the end of last year, earnings growth of 42 percent had put Harley among Fortune's top 20 growing companies. And the company is selling a lot more bikes.
In fact, they're selling the brand as well - all the accoutrements of bikers to tap into their intense brand loyalty. Defying the hard biker image, the brand that had almost trademarked the smell of oil and leather is affixed not just to clothes but to deodorants, soft cushions and train sets.
You need to register to access 3 free deep dive articles per month. To continue reading please register or login below..
- Unlimited deep dives
- Data-driven research around key topics
- Buy-side insights
- Benchmarking reports
From
$1495
