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May 31, 1998

How they do it at Intel

The chips stacked in favor of an award-winning IR team

Intel's IR team is more macro than micro. And even if its eleven players missed the Super Bowl, they did take home coveted trophies from the Investor Relations magazine US Awards in March: best conferencing and best communications with the retail market for a company over $30 bn in market capitalization. 'We have a great story to tell and our IR effort can never be more than that,' confesses the captain of the team, Shelley Floyd, with becoming modesty both for her department, and indeed for

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