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Mar 31, 1996

How they do it at IPG

Talk to CFO Gene Beard to find out how IPG copes with investor relations - without an IRO

If investor relations is, at least in part, a form of public relations for stockholders, how does one of the world's biggest advertising companies do it? Not least when the firm concerned is a holding company which itself has almost zero brand recognition outside the industry, except among the contented cognoscenti of Wall Street who have been acute enough to invest in it. The answer is that Gene Beard of the New York-based Interpublic Group of Companies (IPG) does it with one hand tied behind

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