How They Do It At Johnson & Johnson

Almost every investor will have started life with a dusting of J&J's baby powder. And that level of brand recognition certainly helps a company's investor relations. But then, for some people, so does sacking thousands of staff and cutting investment in order to 'return value' to shareholders. J&J eschews such crude amputation, relying instead on constant microsurgery on its myriad different businesses to maintain efficiency, while transfusing lots of capital into new products and