How they do it at Michelin

Never mind how they do it, where they do it is interesting enough. For Michelin's headquarters is not in central or even suburban Paris but in Clermont-Ferrand, known to Europe's motoring holiday makers as a point at which a choice of autoroutes has to be made - depending on whether they are heading for the Dordogne, the South of France or the Alps. But Clermont-Ferrand is more than that. It is also historical home to - and a town traditionally dominated by - Michelin et Cie, the company whose