How they do it at Microsoft

On the face of it, Microsoft's IR program has had no serious bugs. The stock price has climbed through seven splits in ten years, and the company is now a global corporate giant. However, in the early years the beta version of the IR program sometimes froze under the pressure of competing instructions. It was run by a very small team that simultaneously handled real estate and other demands competing for their processing time, leading to a less than stellar experience for analysts and investors