The communications practices of a $36 bn technology giant
A 60 year-old company that had been so successful at remodeling its technology that it had become almost the apotheosis of the silicon chip age, Motorola revamped its entire investor relations effort when Ed Gams took the position back in 1990. Before then, as he says, 'Motorola had a passive IR function. Basically, it responded to inquiries into the company in quite a conservative manner, not doing anything at all proactive about making investors-at-large acquainted with the company's finances
You need to register to access 3 free deep dive articles per month. To continue reading please register or login below..
- Unlimited deep dives
- Data-driven research around key topics
- Buy-side insights
- Benchmarking reports
From
$1495
