Since succeeding Julie Cunningham as vice president of IR at Qualcomm in 2003, Bill Davidson has gained a second title: vice president of global marketing. It’s unusual to see an Iro with such a high-profile sales role, but the positions are not so different.
Since succeeding Julie Cunningham as vice president of IR at Qualcomm in 2003, Bill Davidson has gained a second title: vice president of global marketing. It’s unusual to see an Iro with such a high-profile sales role, but the positions are not so different – at least in Davidson’s eyes. ‘The shareholders and the sell-side analysts are my customers and the product we have is information,’ he says.
Sales makes him especially conscious of company image, which is
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