How they do it at Sony

Sony Corporation moved into globalization a long time ago. An upstart among Japan's other cartels and combinations, the electronic and media giant was locked out of the traditional mutual back-scratching of capital raising. Founder Akio Morita was as much an innovator in investment as in technology. He made a virtue of necessity and went to the NYSE back in the early 1960s where he was a pioneer in investor relations. As a result of his efforts, in the 1980s some 47 percent of Sony's stock