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Feb 28, 2001

How they do it at Texas Instruments

Ian Williams chronicles the Lone Star State's chip maker champion and its award-winning IR

Once, when I was hitchhiking from continental Europe to Britain, a Texan gave me a lift in his BMW. I suggested that he drive on the left when leaving the ferry at Dover. He boomed, 'I'm from Texas, I can do anything,' and drove on the right regardless. However, he changed his mind quickly when he saw the first 40-ton truck heading straight for us.That combination of can do attitude, combined with the ability to learn rapidly from experience, characterizes Texas Instruments. TI engineer Jack

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