How they do it at Whirlpool

Tom Filstrup has been in charge of Whirlpool Corporation's investor relations for eight years, working mostly on his own until he was joined recently by assistant Dave Deranek. During those eight years, Whirlpool has spun out its operations as well as its IR efforts. The Michigan-based company began as a domestic appliance manufacturer in every sense of the word, with the US representing its only major market. Now the $8 bn revenue corporation is competing and investing in most of the world's