National IR societies need to work together more closely, while the IIRF may need to rebrand in order to survive
While few doubt the necessity of a global umbrella organization like the International Investor Relations Federation (IIRF), disagreements arise as to exactly how such an organization should be structured. ‘I think there is a legitimate need for the IIRF as the association of associations,’ comments Kay Bommer, managing director of German investor relations society, DIRK. ‘Meetings facilitated by the IIRF with heads of other associations I value highly.’
The IIRF was set
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