IR case studies: ConEd and CA, Inc (part 3/3)
In part three they discuss:
-The sell side and corporate access
-Budget cutting: doing more with less
Consolidated Edison is an energy utility company with a $12 bn market cap while CA, Inc is an IT management company with an $11.5 bn market cap. The investor relations strategy at CA changed after an accounting scandal that saw former CEO Sanjay Kumar convicted of fraud in 2006. Consequently CA has had to focus its resources on improving corporate governance and rebuilding its reputation.