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Mar 28, 2017

Measuring & Demonstrating IR: It's all about the feedback

The past year has seen the C-suite spend an average 47 days on IR and attend 46 percent of investor one-on-ones. But even with your CFO in tow, how do you know you’re highlighting the best aspects of the IR program?

AT A GLANCE Proving your worth IR measurement isn’t just about assessing how well you’re hitting your own goals – it can also be a useful means of highlighting your skills and effectiveness to senior management. We asked more than 600 investor relations professionals how they do this for our latest Measuring & Demonstrating IR research report. Perceiving management needs IROs give the importance of investor relations an

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Garnet Roach

An award-winning journalist, Garnet Roach joined IR Magazine in October 2012, working on both the editorial and research sides of the publication. Prior to entering the world of investor relations, her freelance career covered a broad range of...

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