A change in consumer behavior won't happen overnight, but it will happen.
Yippee! The euro is here at last! We lucky Europeans can now run randomly across borders, spending the same crisp notes and freshly minted coins without any need for a second glance toward those nasty commission grabbers in the bureau de change. Well, until you happen to land in the UK, Sweden, or Denmark, anyway - they've gone and thrown a wrench in the works of European unity by refusing to join the gang.Still, enough of the party-poopers, with the currency in people's hands for the first
You need to register to access 3 free deep dive articles per month. To continue reading please register or login below..
- Unlimited deep dives
- Data-driven research around key topics
- Buy-side insights
- Benchmarking reports
From
$1495