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Jan 31, 1996

Netting Clients

An IR agency's early web experiment

If you're an investor relations agency thinking about the possibility of doing a bit of marketing on the Internet then Alan Bromley's advice is to slam together a home page as quickly as possible. Bromley is CEO of New York agency the Bromley Group and decided last August that he would experiment with a home page on the Web. He hired a 'college kid' to do the work quickly and get the information up on the Net - 'Before most of the big firms,' he adds. 'We put our brochure up and the beauty

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