Pfizer, a company with a thirst for innovative governance
No-one ever thought that there was anything soft about Bob Dole, until Pfizer persuaded the ex-Presidential candidate to spearhead its Viagra ad campaign. However its success is not that surprising when compared with the company's reputation for transparency and plain-speaking of the type that Bob Dole himself liked to cultivate.Peggy Foran is vice president for corporate governance for Pfizer, where she acts as advocate, ombudsperson, and curate for the cause. She came over from ITT where
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