How companies are dealing with the rise of the individual investor
For some companies, the dawn of the retail investor was reminiscent of a 1950s B-movie plot. Think: Night of the Living Dead. It starts off with one or two corpses coming to life and ends with an army of zombies attacking two protagonists who have barricaded themselves in the local shopping mall. In the last five years, the retail investor phenomenon has taken on a life of its own, moving from a small number of ambitious individuals dipping their toes into the equities pool to a substantial
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