Selling your story

Q- I work for a mid-sized manufacturing company that had a very limited IR program prior to my joining last fall. One of the consequences of this is that I now spend a great deal of time educating senior management and employees on what the function does. Do you have any advice on how to educate internal audiences on IR? A- This is actually a very common situation, especially in the small and mid-cap world. Even the largest and most sophisticated companies can have a management team that