IR and strategic planning can be two jobs in one
The days when a company's IR department was simply an offshoot of its PR team are a distant memory. Of course, there was a time when the investor relations officer's role was that of a specialist mouth, doling out facts and figures – a kind of corporate fog horn that took the company's message and boomed it out to a wide audience. But nowadays IROs are integral cogs in the corporate machinery and their roles can take in strategic planning.If nothing else, involvement in the shaping of
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