What would you have done at Enron, WorldCom or Tyco?
The front-page corporate scandals kicked off by Enron have forced IROs to rethink their crisis communication plans. Nowadays, if a company doesn't come clean at the first hint of trouble, investors pull the trigger first and ask questions later. 'Disclose information as soon as possible' is the mantra for companies in a tight spot. How you handle a crisis makes the difference between long-term damage to shareholder value and a temporary dip in stock price.Ironically, a crisis can give management
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