Tailoring the IR message to new technology

For a busy IRO with an executive team constantly on the road or trapped in meetings, the invention of PDAs like the BlackBerry opened up the frontiers of email access. The CEO is in a taxi in Shanghai but needs to see a report straight away? No problem. Of course, having 24/7 global access to emails doesn’t necessarily mean messages will be read. In fact, as BlackBerry use has spread, it seems more emails are being sent – and if dealing with hundreds of emails a day at your desk is confusing,