How CMGI perfected its innovative directed share program
When CMGI's IR director, Catherine Taylor, began work on Engage Technologies' directed share program, she had no idea what was in store for her. She had been helping prepare the internet marketing firm to go public, and this program would give CMGI shareholders a chance to get in on the ground floor of the IPO. Sound simple? Think again. The Engage program taught CMGI how complicated a simple idea can become.
Taylor and PR director Diedre Moore were sure they would have no trouble promoting
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