The growing convergence of IR and PR.
‘Thirty or 40 years ago, you could communicate in a silo without others hearing what you were saying to a particular constituency,’ comments Paul Argenti, professor of corporate communications at New Hampshire’s Tuck School of Business at Dartmouth. ‘Today, there’s a morphing of those constituencies so they’re all talking to each other. Your employees are often shareholders, and shareholders are often customers. Many constituencies are no longer easy to identify
You need to register to access 3 free deep dive articles per month. To continue reading please register or login below..
- Unlimited deep dives
- Data-driven research around key topics
- Buy-side insights
- Benchmarking reports
From
$1495
