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May 31, 1997

Backstage at Investor Conferences

The ranks of portfolio managers are spiralling into the stratosphere - numbering 14,139 worldwide, at last count by Nelson Publications

The typical executive labors under the notion that his main job is managing the business. But more than ever, attracting and maintaining a broad base of investors is a crucial part of core business strategy. How do you balance running a company with the time demands of investor relations? One way to make the most of top executives' IR minutes is by attending investor conferences. 'An investor conference is absolutely the best use of management's time, seeing more shareholders and potential

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