UK grocery giant on doing more direct, investor feedback and the ‘subjective’ nature of targeting
When the IR team at Sainsbury’s first started using ingage in 2018, the primary goal was to conduct more direct activity – ‘particularly roadshow activity’ – with investors in an efficient way, explains Susie Lynskey, IR manager at the UK supermarket giant.
‘We were aware that, increasingly, investors wanted more direct engagement from corporates [and], as there had been a reduction in broker involvement, the IR team stepped up to take on more responsibility,’ she says. ‘We
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Garnet Roach
An award-winning journalist, Garnet Roach joined IR Magazine in October 2012, working on both the editorial and research sides of the publication. Prior to entering the world of investor relations, her freelance career covered a broad range of...
Deputy editor
