The changing landscape of corporate access
In late 2012, when the housing market began to recover, real estate investors needed as much help as possible navigating the market. With its wealth of experience around markets, Barclays leapt into action and identified a selection of public companies investors could meet with to understand more clearly the implications of the economic cycle and its impact on housing.
Carefully thinking through the implication of this economic cycle is not what most people envision when they hear the term ‘corporate access’. For Barclays, however, looking at the industry with a critical lens, consulting with experts around the firm and proactively reaching out to clients are essential components of its institutional corporate marketing (ICM) platform.