A company and its investor relations department reinvent themselves
Corning is a corporate prism. The company refracted an old smokestack industry into a new economy paradigm - or at least the parts of it that work. Set up 150 years ago, the glass manufacturer named for its upstate New York birthplace, was always innovative. It made the bulbs for Edison's electric lighting, and offered a clear view of cuisine and chemistry alike with its invention of Pyrex.But as the last century drew to an end, Corning could see which way the glass was cracking. Five years
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