Making the most of reverse roadshows

Dec 23, 2011
<p>This article, part of issue four of <i>IR magazine</i>&rsquo;s corporate access supplement, was sponsored by HSBC</p>

Last year, when HSBC led a group of investors on a reverse roadshow to Chile, one of the stops was Cencosud, a hypermarket retail store in Santiago. The store manager joked with a customer he’d known for 15 years, showing her products she might buy. ‘You can have a great story and make a presentation, but there’s nothing like seeing the people on the front lines,’ says Francisco Chevez, senior Latin America retail and consumer analyst for HSBC Securities...

Click here to read the special feature.

Sign up to get stories direct to your inbox
logo-black logo-black