Making the most of reverse roadshows

Dec 23, 2011
<p>This article, part of issue four of <i>IR magazine</i>&rsquo;s corporate access supplement, was sponsored by HSBC</p>

Last year, when HSBC led a group of investors on a reverse roadshow to Chile, one of the stops was Cencosud, a hypermarket retail store in Santiago. The store manager joked with a customer he’d known for 15 years, showing her products she might buy. ‘You can have a great story and make a presentation, but there’s nothing like seeing the people on the front lines,’ says Francisco Chevez, senior Latin America retail and consumer analyst for HSBC Securities...

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