London overtakes Boston to become number two destination
Over the last 12 months, more than three quarters (77.2 percent) of companies that went on the road passed through New York, making it once again the most-visited city for roadshows globally according to the IR Magazine Global Roadshow Report 2016.
In line with the general drop in roadshow activity in 2016, however, fewer companies visited New York this year than in 2015. In fact, with the exception of Copenhagen, which this year debuts in the list, every city in the top 20 most-traveled-to cities for roadshows in 2016 has seen a drop in visitors.
London overtakes Boston to take the number two spot this year, albeit only marginally, with just a 0.8 percentage-point gap between the two. These three cities remain the standout destinations for roadshows and the only cities to have more than half of respondents visiting them.
The next two most-visited destinations are both North American: Chicago and San Francisco. They are followed by two European cities, Frankfurt and Paris, with Paris jumping ahead of Toronto in 2016.
In this year’s survey, IR Magazine also asked respondents which cities they had added to or dropped from their roadshow calendar over the past five years. Toronto is the most likely city for companies to add to their travel plans, followed in joint second place by Chicago and Montreal. Two UK cities – Edinburgh and London – are the fourth and fifth most common cities, respectively, to be added to a roadshow calendar.
The big three – Boston, London and New York – are the cities most commonly dropped, along with Paris. These are followed by San Francisco and Toronto.
The oddity of Toronto being in both the most-added and most-dropped lists is matched by Paris, which has been added to and dropped from the roadshow calendar by the same number of respondents.
