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May 31, 2006

Roadshows: the grand tour

How to plan the ultimate European roadshow, one city at a time

For youthful English aristocrats in the 18th century, the grand tour was an opportunity to sample the many delights of Europe. But while these prototype backpackers took months or sometimes even years traveling at their leisure, foreign issuers lining up at a European roadshow are probably looking at a week or two at most. Their trips are likely to be less enjoyable than the drinking and philandering popular with the young bucks, but a lot more rewarding – financially speaking, at least. A

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