Four IROs reveal their secrets to a top-notch investor day
Pulling off a successful investor/analyst day can make or break an IRO’s career. They are expensive, high-profile events where failure is not an option. You want to draw a crowd and create a buzz but stay within an increasingly tight budget. ‘People go to face-to-face events for different reasons now,’ says Kathleen Schaub, vice president of the CMO advisory service at International Data Corporation. ‘There are tons of ways to get data on a company. But an analyst day is your
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