Sounding out corporate communicators to hear how they orchestrate a medley of consistent corporate messages
Before Jonathan Peisner packs his bags for a roadshow, he covers a lot of ground internally, prepping his company's management team to speak with one voice and 'send the right messages' to the marketplace. Peisner, senior vice president of communications, investor relations and business planning at automotive product manufacturer Collins & Aikman, expects the financial community to glean intelligence about his company from many sources. 'We can't afford to have market misperception,' he
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