Advice on holding a roadshow in two Scandinavian cities
Roadshow organizers have largely underestimated Scandinavian investors in the past, but an opening up of major pension funds to international investment in Stockholm and Copenhagen means the region is gaining more attention.The traditional attitude toward Scandinavian investors is that there are so few of them, a trip to the region is not worthwhile. Some IROs think: ‘Why not wait for the Scandinavians to come to us?' But a ramping up of interest in investing in international companies
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