Ad space age

Not so long ago, financial advertising meant filling the company pages of the national and trade papers with drab-looking consolidated results, announcements of annual meetings or tombstones touting an investment bank's latest accomplishments. These uninspired forms still exist but the style and content are changing, with US companies on the cutting edge. Occasionally you will see a balance sheet from a bank put straight onto the page, but that is the exception rather than the rule, according