Look at IR's educational role
Which often-disregarded group of investors is right under the IRO's nose? The answer: employees. Through Esops, stock options, 401k plans and other investment schemes, employees are a key part of many companies' shareholder mix. Instead of taking them for granted, some IR departments have launched efforts to educate workers about their stake in the company and how each individual can promote shareholder value.
Michael Watras, president and CEO of Manhattan-based Straightline International,
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