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Oct 31, 1997

Annual Phobia

Considering the importance of the printed annual report

Time and again this magazine covers studies which suggest that the printed annual report remains one of the key sources for the financial community the world over. This month we consider the issue in depth in our survey. Most IR officers seem to recognize the importance of the annual report and devote huge amounts of time and effort to producing the document. More than often it's a cross-department affair with all hands to the wheel as deadlines approach. Senior executives spend a good deal

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